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I'm in the midst of thinking about church websites. I started, as many pastors do, by looking at what I think are "better" church websites. What I find are a lot of sites that look the same:
- You have the static, old HTML format pages that are out-of-date, not relatable, and ...well... ancient. No thanks.
- You have the cookie-cutter sites from E-zekiel or some other company that are obvious from a mile away, are unintuitive, have back-end management systems that are either so complicated that staff job descriptions should require programming languages or are so watered down that you can't implement mainstream apps like google and youtube, well, enough said, No thanks.
- Or you have, what I'll call, the next-wave church website. They are much better. They are visually stimulating and are setup for more dynamic content and they are far less expensive than they used to be. But they still all look much like one another... they are still trapped in this mindset of "come to us," and they still tend to be 'information-based' instead of relational.