An appointment to a new church can be a anxiety-laden experience.
- You still have to have your head in the game at your current church.
- You need to start developing relationships with people at the new church
- and...you have to begin thinking about what ministry is possible with the new congregation.
I know, I know, partly I just have to go be with them and the rest will come...but that doesn't stop my head from spinning with ideas.
First and foremost on my mind, of course, is communication. As an associate pastor I'm not sure how much I can influence the church in communicating in the ways I've been outlining on this blog, but that won't hamper my enthusiasm...
- I am concerned with developing a more effective (and relational) presence on Facebook. They are a urban, on-campus church of about 1500 members but have 40 people on their Facebook page. I can't help but think we can explode that! We can develop an atmosphere of check-ins, upload more photos and videos from around the church, and encourage relational posts (and sharing blogs). What else are people doing out there? Help me dream!
- I think that blogging is one of the most effective ways a church can develop an online presence, but I'm just an associate pastor. Does anyone have ideas for how an associate can get others blogging? Anyone out there doing it effectively, especially where there isn't currently a culture of blogging?
- This next one may surprise you. I think that printed media can be a highly effective mode of communication. So much communication is shifting to the internet that more-and-more people will be surprised by and notice real life mail, I think. Yet, what a church puts out should not simply be a repository of small type and long articles. It has to be concise, relational...and (this is the big one) high quality. It has to look and be great! And, by the way, what we put in worshiper's hands on Sunday morning should be high quality and add to the worship experience, hopefully adding to the experience visually (with photos). How important is it to have color capability? How does one help train and inspire staff in not just publishing technique, but also taste? (Again, not an indictment on the current staff...I just don't know yet)
- Oh, and the website... well, there is work to be done but until we develop social media and dynamic content I'm not sure it's time to put too much energy into the internet presence with the least future potential. This article shows that blogging and social media combined is outpacing website connections for churches and I think we're only at the beginning. (38 percent of respondents said they had accessed a religious website and 41 percent had liked a religious institution, friended a religious leader, or read a religion oriented blog) Most importantly, we should note: 17% had read a blog whereas people who had visited their religious institutions website (19%) won by a surprisingly narrow margin of only 2%.
Well, those of you involved with organizations, please leave me comments on how you do communication or send me an email!
Title image was found at: http://www.ksrealitybites.com/2010/02/online-therapy-for-office-stress.html